As one of four Situs judi owners at Blast Beat and a co-founder of one of the subculture’s leading online media outlets Metal Injection for the last 17 years, Pasbani’s livelihood rests on a musical genre recognized mostly by thundering drums, wailing guitars, screeching vocals and most importantly – the ardently devoted fans that thrash around at concerts.
With more than a decade of experience serving the heavy metal faithful, Pasbani and his cohort at Blast Beat work to make mainstream advertisers understand the truth: that metalheads are just like everyone else.
At its inception, Blast Beat was among a relatively small group of advertising networks on the internet and was one of two focused solely on heavy metal. While the original intent was to help Metal Injection secure a better bottom line, Pasbani said that changed when another heavy metal blog called Metal Sucks launched with a similar sense of humor and stylistic approach to covering the heavy metal scene.
After discussing potential collaborative projects, Pasbani said the two sites joined forces to secure advertising revenue. By finding websites that fit a similar niche as theirs did, Pasbani said Blast Beat allows each blog to focus on writing stories while the network handles the part of the business that most creatives don’t like.
“[Our partner sites] are all very small businesses, like it’s usually just one person. It was a very easy pitch to just be like, ‘Here’s one last thing you have to wrack your brain over, and it’s like the least fun part of the job,'” he said. “[By working together,] it became a lot easier to approach certain advertisers that were avoiding working with Metal Injection singularly because we were too small.”